February 12, 2013
"We must do something great."

Question about the “Apple would never…” religion

The only thing we’ll never do is make a crappy product. That’s the only religion we have… we must do something great. Something bold, something ambitious. Something great for the customers, and we sweat all of the details.

Tim Cook, speaking at the Goldman Sachs Technology and Internet Conference. Great answer.

10:13am  |   URL: http://tmblr.co/Zz3npwd-9LZe
Filed under: tech